Sunday, December 29, 2019

Security Measures For The Port Of Boston Essay - 1212 Words

Described as a weakness in security, vulnerabilities represent a â€Å"gap or exposure in the protection of an asset that can lead to damage or destruction†¦Ã¢â‚¬  (Edwards Goodrich, 2013, p. 12). Much like other transportation systems, the Port of Boston has several vulnerabilities that must be adequately addressed in order to properly secure the port. The top three vulnerabilities to the Port of Boston are listed below. Cyber related vulnerabilities present the greatest risk to the Port of Boston. Conley Terminal’s reliance on networked systems to plan, manage and execute daily port operations makes it vulnerable to a number of cyber related threats including network hacking and viruses. Although cyber awareness has steadily increased over the years, Kramek (2013) points out that â€Å"cybersecurity awareness in U.S. port facilities [is] generally low [and] the cybersecurity culture in U.S. port facilities is generally lacking† (p. 27). This could be for a number of reasons, but is generally attributed to a ports focus on â€Å"MTSA-required physical security measures† (Kramek, 2013, p. 27) and the fact that cyberattacks on port facilities are exceedingly rare. Failure to address this critical vulnerability could affect a number of seaside and portside systems including industrial control, navigation and communication systems on a ship and terminal operating systems and business operating systems at the port. Poor cybersecurity practices could lead to a number consequencesShow MoreRelatedThe Terrorist Attack On The World Trade Center1559 Words   |  7 Pageswill examine are the terrorist attack on the World Trade Center that took place on February 26, 1993 and The Boston Marathon Bombing took place on April 15. 2013. I will also be providing an overview of the terrorist attack at the World Trade Center and the Boston Marathon Bombing. I will explain the lessons learned from each attack in my own opinion. I will also desc ribe what protective measures were taken during the attacks to prevent further casualties and injuries. The attack on The World Trade CenterRead MoreVulnerability Assesment Essay1723 Words   |  7 Pagesthreats, putting their security in order of priority, explaining and defending your choices. Terrorism vulnerability assessments were created to criticize any â€Å"Achilles’ heel† in a security system that can be exploited by anyone willing to do harm to the location, an individual, or coordinated event. It assesses the weaknesses of facilities across a wide range of possible threats or hazards and creates a basis for determining physical and operational improvement measures to assure their protectionRead MoreThe Bombing Of The United States850 Words   |  4 Pagesour weaknesses and in those weaknesses they are able to successfully plan attacks on us. So since 9/11, the DHS and other government agencies have gotten together, evaluated all known and possible vulnerabilities in all areas of the U.S. security systems in ports, on land and in the air to eliminate them. So far the U.S. has been very resilient, with the focus on a united front, a collaboration of efforts to restore and maintain peace worldwide. We suffered a terrible loss from the attacks of 9/11Read MorePart2 Cmit 350 Essay3535 Words   |  15 Pagesdevice passwords on both console port (out-of-band communications) and VTY (Telnet/in-band communications). All passwords should be encrypted. Required Implementation: Configure all devices hostnames as per the xACME topology Configure encrypted passwords (console and Telnet ports) on all devices Configure MOTD and Login banner for one of the switches Create Server VLANS, Faculty VLANS, Instructional VLANS and Administrative VLANs on all switches Assign ports to VLANs on all switches AssignRead MoreLand Of The Fearful Or Home Essay1523 Words   |  7 Pagesdown the drain, and the sense of security and safety was nowhere to be found. America’s response to acts of terrorism that have targeted American citizens over the last many years has inadvertently perpetuated a lingering state of terror and anxiety in this country. The 21st century has been full of responses to terrorism in the specificity of security measures. In November of 2002, fourteen months after the 9/11 terrorist attacks, The Department of Homeland Security was established as a responseRead MoreCisco Networking Configuration Project Part 1. Summary.1149 Words   |  5 PagesSite Springfield site device and STP configurations challenges and implementation II. Bibliography xACME summary The trade school in the Springfield region has developed and implemented a WAN link to integrate with all sites as follows: Worchester, Boston, Sacramento and Los Angeles, for better communication purposes. The expansion of their networks has come with some difficulties in communicating from one region to the other, due to their IP address scheme, leading configured networks are not functioningRead Morenetwork consultation proposal Essay1636 Words   |  7 Pagesnetwork should integrate sound, video, synchronous, as well as asynchronous data. When designing the LAN network, the organizational goals of DesignIT should be factored in the LAN design. I will also pay attention to network throughput, line charges, security, and the integration of newer technologies in the future. When designing a LAN network, some issues must be considered, one of these issues is the organization’s short, medium, and long term goals. Several factors to be considered include the networkRead MoreCas e Study : Network Consultation For Designit1668 Words   |  7 Pagesnetwork should integrate sound, video, synchronous, as well as asynchronous data. When designing the LAN network, the organizational goals of DesignIT should be factored in the LAN design. I will also pay attention to network throughput, line charges, security, and the integration of newer technologies in the future. When designing a LAN network, some issues must be considered, one of these issues is the organization’s short, medium, and long term goals. Several factors to be considered include the networkRead MoreThe attacks of 9/11 in 2001 shed a light on many different weaknesses relevant to the security of1500 Words   |  6 PagesThe attacks of 9/11 in 2001 shed a light on many different weaknesses relevant to the security of the United States regarding communication, and disaster response. On every level of government— federal, state, and local— substandard communication methods contrib uted to the deaths of nearly 3000 people, as well as the growing number of people dying from illnesses that resulted from participating in the cleanup at Ground Zero. There were many communication challenges faced by agencies tasked with respondingRead MoreEssay on Office of Homeland Security1434 Words   |  6 PagesOffice of Homeland Security Just as our parents and grandparents remember where they were and what they were doing when President John F. Kennedy was shot, so will it be with this generation when asked the same questions pertaining to September 11, 2001. This horrific event will be a scar on the body of our wonderful nation until the end of time. Parents lost children, children lost parents, spouses lost their heartmates – so much anguish and emotional devastation demands that something be

Saturday, December 21, 2019

Cultural Significance Of Teen Films - 1426 Words

Teen films are the definitive genre that captures the adolescent zeitgeist during the 1980s, and its popularity still hold cultural relevance in the present day. The teen films produced during the 1980s effectively represent youth concerns and the coming-of-age narrative, in terms of adolescent identity, the different roles characters play, sexuality, gender, relationships, class issues and the generational divide. Exploring these issues is essential for recognizing the cultural significance of this specific group of films and how they are important in addressing concerns of the adolescent coming of age narrative. The Breakfast Club by John Hughes is an exploration and reflection of the changing Hollywood industry, political, economic,†¦show more content†¦Sex and relationships are recurring themes throughout the genre and are essential elements teen narrative. Their portrayal ranges from comic interactions to serious exchanges and emotional liberation from restrictive force s. Timothy Shary explains the significance of these two thematic threads: â€Å"Romantic longing and sexual curiosity take on heightened intensity and profundity for youth in the adolescent years struggle to recognise and cope with the emotional and psychological changes†(2002). The character’s experience with sex are usually comedic and linked to sexual discovery and loss of virginity, which are continually present topics in the narrative. It is is often a determinant that shapes teen identity, as well as providing a commentary on societal questions regarding a desire of intimacy. The sexual exploits between the teen male and female investigates teen behavior and the conceptualization of feelings and emotions in their discovery of identity. Another convention which surfaces again and again during the 1980s teen genre is the generational divide that exists in the familial structure, resulting in teens rebelling against adult authority. Within the genre adults are often portrayed in a negative light in both comical and serious ways: teachers are depicted as corrupt and arrogant as incompetent social figures. Parents are often unseen, distant, emotionally detached, cold, violent and abusive. The setting andShow MoreRelatedTeens Making a Cause for Rebellion Essay1248 Words   |  5 Pagesdeal within that time. In the film Rebel Without a Cause, we are exposed to three different teens who each had a different struggle they were dealing with that unified them to one another. In the beginning of the movie we get an idea of how teens were portrayed in the time period as rebellious and troublesome. As the story line continues we are taken from the portrayal that the teens were given and go into the teen’s perspective and how they reacted to the world. The film achieves this by followingRead MoreAnalysis Of The Film Gringos At The Gate1492 Words   |  6 PagesLatin Identity The film Gringos at the Gate is a documentary about the interesting and dynamic relationship between the United States and Mexico. It uses the sport of soccer, futbol, to highlight the patriotism each country has for their respective country. The director also highlights the issue of identity for Mexican Americans. Many are conflicted with the idea of not knowing who they are supposed to (or in some cases allowed to) support. In this class we spoke about how through history LatinRead MoreTeenagers are Misunderstood Essay1575 Words   |  7 Pageshappen during the teenage years and these things vary from culture to culture. To be a teenager is to be in a time of fluctuation and more often than not in western society, a time of rebellion. There are certain rituals that take place during the teens such as socializing with friends in a place other than school, more responsibilities around the house and less juvenile relationships with members of the opposite sex. Biologically teenagers change dramatically, with girls usually starting their periodsRead MoreHannah Montan Did She Really Get The Best Of Both Worlds?1612 Words   |  7 Pagesshow, characters Miley and Hannah were the American sweet-hearts displaying images of innocent,clean-cut girls,average teens girls. Eventually the Hannah image carried on to Miley Cyrus’ extratextual persona, the person she identified as outside of the studio. She eventually took on that role of an American sweetheart, producing her own albums, and promoting the Hannah Montana film about her sold out concerts, which generated other artists such as Justin Bieber to do the same. â€Å" You re a pop starRead MoreMean Girls Movie Analysis1770 Words   |  8 Pagesrare for films that are marketed towards young people, and young women especially. Films like mean girls are often seen as frivolous and meant for children, but really Mean Girls is a film for all ages. Mean Girls is funny and hits home for people of all ages- especially adults although it is aimed at teenage girls. It brings back the awful memories of high school- but in a comedic light that lets everyone relate. Like in Girl World, serious themes in a comedy have to be done secretly. The film has manyRead MoreJames Barrie s Story Of Peter Pan2134 Words   |  9 Pageswell on a few occasions in many ways. In fact, Barrie was the first to plan a film scenario, however, his plan failed to be used for the first film adaptation of Peter Pan in 1924 (Barrie, 2011). In this analysis, the criticism of Peter Pan’s movies will be separated in two ways, first, from the point of view t hat the film is an exact replica of the novel and the other point of view is that the viewer considers the film as an autonomous piece with different interpretations. I will first argue thatRead MoreHuman Sexuality And Its Effect On Society2663 Words   |  11 Pagesstate of conditions, and the change has, as a result, brought the evolvement in human sexuality. People s view on virginity has changed greatly with a decrease of importance in regards to its preservation. Sexuality is essential to the economic, cultural, social and political organization of society or country. Our sexuality plays a fundamental role in all our lives regardless of age, sex or race. It forms a basic part of our personality and the decisions we make in what we do. One’s sexuality alsoRead MoreGender Stereotypes In Disney1981 Words   |  8 PagesGender stereotypes in Disney Films Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiarRead MoreFilm Techniques, By And Amy Heckerling s Postmodern American Film, Clueless ( 1995 )2279 Words   |  10 Pagesfilm techniques - costumes - music How has the composer of the contemporary text used the earlier text to say something new? Introduction Gaining fresh, innovative insights that appeal to modern consciousness entails the adaption of a text to a contemporary contextual environment, and by comparing both Jane Austen’s Regency Era novel, Emma (1815), and Amy Heckerling’s postmodern American film, Clueless (1995), it is evident that the film has been re-appropriated in such a way that Austen’s voiceRead MoreThe Portrayal of the Gangster Genre in American and British Cinema in Goodfellas by Martin Scorcese and Layer Cake by Matthew Vaughn2145 Words   |  9 Pagesrespected males with the power to live life to the fullest through criminal means. The way in which media representations of gangsters differ in American and British cinema will be examined with reference to Martin Scorcese’s 1990 film â€Å"Goodfellas† and Matthew Vaughn’s 2004 release, â€Å"Layer Cake†. The aspects that will be looked at include the overall storyline and the influence of the culture to which the gangsters belong to, with reference to the commonly held stereotypes

Friday, December 13, 2019

Early Pregnancy Free Essays

In considering an article on â€Å"Early Pregnancy: Normal and Abnormal† for a monograph on ultrasound in reproductive medicine and infertility, several issues arise. It is essential that the sonologist or sonographer understand what early pregnancy looks like on transvaginal ultrasound and why it looks like that, so that one can distinguish early pregnancies that are normal from those absolutely destined to fail. Regardless of the level, if any, of assisted reproduction, the use of ultrasound in early pregnancy begins with basic physiology and anatomy. We will write a custom essay sample on Early Pregnancy or any similar topic only for you Order Now Most often, the patient with an issue of questionable fertility is well-known to the medical establishment, highly motivated, compliant, and usually follows any instruction offered. More often than not, the biochemical evidence of a pregnancy event (i. e. , detection of human chorionic gonadotropin in blood or urine) precedes our ability to see the pregnancy sonographically. In fact, the gap between biochemical detection (as early as 30 to 50 mIU/mL) often from over-the-counter home pregnancy tests and our ability to detect a pregnancy even with the sonomicroscopy of the vaginal probe has widened in the recent past. Human chorionic gonadotropin (hCG) is produced by trophoblastic tissue. It is detectable 8 days after conception. [1] Conventional over-the-counter home pregnancy tests turn positive at around the time of the missed menses (30 to 50 mIU/mL). It is often erroneously referred to as the â€Å"beta subunit† or simply the â€Å"beta† although most current tests measure the intact hCG molecule. The ? subunit was originally described to distinguish it from the ? subunit, something that is shared with other molecules such as thyroid stimulating hormone (TSH). Normally, hCG doubles every 48 hours, although a minimum rate of rise is 53 to 66%[2,3] in 48 hours. It is essential to realize that apparently normal doubling times of hCG do not ensure an intrauterine location, as 15 to 20% of ectopic pregnancies can follow normal doubling times of hCG, and these are ones that often end up with a beating heart and normal appearance, although extrauterine in location How to cite Early Pregnancy, Papers Early Pregnancy Free Essays The Internet ! Teenagers nowadays have so many problems. One of the most common problems is big occupation with the Internet. Teenagers use it every day but not in a good way. We will write a custom essay sample on Early Pregnancy or any similar topic only for you Order Now The fact is that we can’t imagine one day without the Internet, but children today use it for things which don’t have a good influence on them. For example , kids spend few hours every day playing computer games. They don’t learn anything good from it. Years ago children used to spend all of their free time to hang out with each other, but nowadays they spend all of it to chat online with their friends. That’s the worst thing with Internet. They spend their childhood with the ‘ peace of technology ‘ , not with real people. It would be the best if parents took care of their children and thought more what they do in their free time. They should restrict their time and in that way they could have more time for something that are important in their life. On the other side we need Internet for everything today. The bright side of the Internet is that we can get intouch with our cousins and friends form other countries by skype. Unsociable children Big problem of children nowadays is that they have problems with finding friends. It’s really hard for them to find someone who will understand and support them in every way. The Internet , that I’ve just written about has a big influence on their sociable life,so they’re often lonely and feel depressive all the time. They watch lots of movies that are not suitable for their age and they think it’s okay to do those things. Because they don’t have friends and feel depressive , they become aggressive and often don’t find their soulmates. Children don’t understand each other al all. There is too much bullying and misunderstanding in their lives. When someone doesn’t want to do something bad, like smoking cigarettes , or drinking alcohol , what is ‘normal’ nowadays in their age , that person for the rest of society is not normal or modern and than they reject him/her from their group. But , the only truth is that if you don’t do those bad things you stayed good unlike them. How to cite Early Pregnancy, Papers

Thursday, December 5, 2019

Systematic External Environmental Audit

Question: Conduct a detailed and systematic external environmental audit of the Chinese online video market. This should include as a minimum; PESTLE, 5-forces, industry life cycle and competitor analysis (Johnson et al, 2014). Overall, what do you conclude about the opportunities and threats for PPS.tv? Answer: In China, they had the worlds second largest internet user base in the year of 2007. In the year of 2008 they took over United States and claimed the first position in the market. According to Hu (2014), China acquired $65 million from their online video business in the year of 2006 which reached an amount of $500 million in 2010. Various external environmental impacts played a major role in this success of video market in China. Some theory models and analysis are discussed to describe the impacts of those external environmental effects (Lai and To 2012). To achieve success in a competitive market it is very important to develop strategies that will help a company to provide a higher level of performance than their competitors. It is called as core competencies. To understand the core competencies of video market in china it is important to understand the internal and external factors (Zhao and Keane 2013). PESTEL Analysis A PEST analysis serves to examine the external environment in which the organization performs to recognize the key changes that are occurring (Hasan 2013). Political factors Political factors include tax policies, labor law, environmental law, tariffs and political stability. It is the Government who decides which contents will be shown in the television and internet and which contents will be banned or removed. This is an external force that affects the PPS.tv and chinas online video distribution market. Political factors also have legal factors in it. Legal factors like discrimination law, consumer law, antitrust law, employment law and health and safety law is some of the external factors that affect the business strategies of PPS TV (Ho 2014). Those laws also create impact on how the company will operate. Political limitations will emerge as a weakness for PPS TV as it will prevent them to Economic factors Chinas economy in online video market is growing at a rapid speed. They have the largest internet user base in all over the world which made PPS.tv to expand their online advertisement market as a critical source of revenue. Nowadays, Chinese consumers are habituated to get online videos and music for free. PPS.tv understood this fact and didnt waste any time and decided that they will expand their business online advertising business in China. Social factors Social factors include cultural characteristics, health awareness, population growth rate, age distribution, career attitude and accent of safety. Current trends on social factors affect the demand for a companys product and how that company operates (Sun 2013). In china, demand of online music and video is enormous. It has become a social trend to download latest music and videos for free. This is another external factor that will provide a huge range of opportunity to PPStv. For example a youth population will show more interest in online services that a aging population. China has the largest old population in the world as nearly 119 million people of china are above 65 years old (Towso and Woetzel 2014). According to Yksel and Develo (2012), these numbers will increase in the future as it will acquire one sixth of the entire population by 2018. Technological factors Technology creates a huge impact on the progress of an organization. For PPS.tv, it is important that the citizen of china is familiar to the smart phones or iphones. The more people will use smart phones, the more successful PPS.tv will become (Yang 2013). Now, it is a known fact that China is a big market for smart phones. The local smart phones brand is so famous that they are competing with even Samsung and Apple. So, PPS.tv has a good chance to grow their business in China (Yaprak 2012). Five Forces analysis Michael porters five forces analysis is a model used to explore the environment where a company or organization is operating to create competitive advantage. Five important key areas of porters models are hereby described to show its impact on PPS.tv (Allio and Fahey 2012). Threat of new entrants According to porters model there is a threat exists in the market for the companies who are entering as a fresh brand. Several aspects are there to create obstacles in the path of a new company like, Loyalty to existing brands High fixed costs Absence of resources Government restrictions Brand equity As PPS.tv is entering as a new company in the Chinese market, they will face huge competition from Tudou, Chunlei and Bit torrent as they are the top downloading sites in China (Lee 2012). Power of suppliers PPS.tv must allow the suppliers to have enough power to impact the margins and volumes of the company. There are some reasons that a supplier must have power like, Presence of lesser number of suppliers No substitute Product is very important to the buyer and they cannot do without it Suppler industry has a higher profitability that the buying industry Power of customers This method states how much pressure customers can place on the product (Dobbs 2014). If one customer can create large impact to affect a companys margins and volumes then they will hold substantial power. Some reasons that customers might have power are, Lesser number of buyers Usage of large volumes Switching to another product is simple The product is not important to the buyer and they can survive without it Customers are sensitive to price Volume of buyers Price of total purchase Availability of substitutes This process indicates how much chances are there that a buyer will switch to another competitive product. If the cost of switching is negligible then this possesses a great threat. Here are the few factors that can affect the threat of substitutes (Yang and Delios 2015). Relative price performance of substitutes Low buyer switching cost Change in technology and product innovation Another reason is similarity of the substitutes. For example, if price of coffee rises, then a buyer will switch in to tea (Olande 2012). However, as PPS.tv will provide free downloading of music and videos, cost is not a concern for them. Their main concern would be speed. If the downloading speed from their site is satisfying or high then the consumers will download music and videos from their site. Otherwise they will look for substitutes (Saunders 2012). Competitive rivalry This describes the intensity of competition between existing companies (Balland 2013). For PPS.tv, the competition will be huge as there are lots of online downloading sites are present in china that is providing great services (Dhillon 2013). Basically highly competitive market results from these factors, Many companies who are providing same products with no dominant Negligible differences among competitors product and services Only chance of growth depends of stealing each others customers Competitor analysis Competitor analysis is a common technique to construct a competitor array. The different steps are, Understanding the scope and nature of the industry Finding out the competitors in the market Determining who are the potential customers are what their expectations are Determining the key success factors Compare with the competitors on each key success factors Industry life cycle Like every person has to go through different stages of life, every organization has to go thorgh different industrial life cycles. Industrial life cycle has four stages which are start-up, consolidation, maturity and relative decline stage. Start up stage In this stage it is difficult to understand whether the company will become successful or not. In this stage the risk is very high. If the product of the company has many more similar competitors in the market then the risk is high that the company will not achieve success. But if the product is new then there is a good chance that there will be a rapid growth (Schawel and Billing 2012). As for PPS.tv, many more music and videos downloading sites are present in the China market. So there is a chance that PPS.tv will not become successful. But the other part is, china has the largest online users base in the world (Hussain 2013). So PPS.tv is thinking that entering Chinese market with some competitors in it will not affect marketing goals as the demand is too high. Consolidation stage Once a company has survived the initial stage it will enter into consolidation stage. In this stage the company will become stable and market share can gained more easily (Yang 2013). Once PPS.tv will survive the initial stage they will acquire a better market place. Therefore, their growth will be faster than the rest of the economy. Maturity stage At this stage, companies are called as cash cows as their cash flows are consistent but offer very little opportunity for growth or profit (Darroch 2014). At this stage the product more and more standardized and it forces its producers to compete heavily on price basis. Reinvesting the cash flows is not an option, it is best to be milked from. Relative decline In this stage, the important features are, Cost becomes counter optimal Sales volume either will decrease or will stabilize Decrease in prices and profitability The company has been planning to expand their business in China and in this regard, is highly important to discuss about the internal as well as core capabilities of the company. Therefore, the first most important objective of the company is to focus on the small and relatively immature online advertising market in China, which is largely dominated by much larger as well as more established portal issues (Yang 2013). Apart from that, the company has shed focus on attempting to internationalize the service of the company in the United States where money is more available than any other parts of the world. The company is rich with its strong technical suit and thus they can patent the highly innovative protocol technology (Wang et al. 2012). Along with that, the company is required to focus on licensing the technology to the leading content distributors abroad (Yang 2013). It has been found that the online video space of China has been gradually becoming more competitive with the pass age of time and in this regard, PPS.TV must not waste time. Speed is one of the facilities of this company and this is one of the internal resources if the company. This online video site must focus on this pare carefully to reach the target market easily. The company is an enough large provider to generate volumes of the trusted users that are sufficient to attract a wide number of the new customers. Low operation costs are other major internal resources of the company that might help them to take entry into the market. PPS require only 1/100 of the conventional bandwidth in order to provide its VOD service (Tobescu and Seuring 2015). In compare to this company, other companies cost more than PPS.TV. Superb user experience is another important internal resource that this company has been enjoying over its competitors. On the PPS.TV, customers could easily start watching a video as soon as they click on the relevant link (Rojas and Kathuria 2014). The users of PPS.TV need not to wait for buffering and downloading. Moreover, it has been found that PPS.TV has gradually improved with the course of time. One of the most important things about PPS.TV is that mire the people have watched the PPS.TV services, the faster it has become (Brown 2014). The PPS.TV service support all types of popular formats that takes into account wmv, rm, rmvb, mp3, avi, wma, asf, mpg, flv and mid (Wang 2013). This allows the users to consume a wide range of the different kinds of videos, cartoons as well as music content. PPS.TV was seeking to successfully promote its server software as well as the transmission protocol as the standard of the video serving and transportation by working successfully with the companies in the overall video industry that takes into account hardware provides, content providers and the browser providers (Baliamoune and Garello 2014). The company has successfully protected its intellectual property and this is one of the core offerings of the company, which has differentiated this company from the existing competitors. However, the company in the earlier time faced some problems to grow their user base, but with the course of time, the company has grown a vast range of the customer base and this has encouraged the comp any to expand their business in China (Tsai and Lin 2015). In this part, it is highly important to discuss about the strengths and the weakness of PPS.TV services (Pps.tv 2016). The company has successfully experienced the business units in a comparatively small time. The domestic market of this company is strong enough and this is considered as one of the strengths of the company (Ng 2014). The company within a short time period has gained high profitability and revenue and this is undoubtedly one of the strengths of the company. Apart from these, the high growth rate of the company in the strong competitive business scenario is one of the strong places of the company. It has been found that the income level of this company is at a constant increase and thus the company enjoys a preferable position among the existing competitors. The gradual expanding market of online video streaming in different parts of the world has indulged the business in several parts and this is no doubt one of the strengths of the company. The marketing and the mana gement team of the company has been successfully expanding internationally to the markets with more developed inline advertising industries, where the users are willing to pay for the desired content. This has successfully motivated the company to take entry into the China market. The patent system of the company as well has played a significant role to motivate PPS.TV services to expand the entire business. After discussing the strengths of the company, it is no doubt to say that discussing the weakness of the company is another major part and in this part, it has been done. The company has largely invested in the research and development operations and this has caused huge, which is one of the weaknesses of PPS.TV services. The tax structure of the company is considered another weakness of the company, as the tax structure has affected the growth if the company to some extent. Possibility of high loan rates in the operating areas is also considered as the weakness of the company (Miyoshi 2012). However, the company has stated that the operating cost of the company is less, though it can be said that the cost of the company is comparatively high. This affects the growth of the company in several areas. The small business units of the company have also been considered as another weakness of the company. The government regulations in the operating countries are considered as one of the st rong weaknesses of PPS.TV services and the company is required to deal with this part legally as well as carefully. The growing rate of competition and the lower rate of profitability demotivate the company sometimes and the management of the company is required to shed focus on this pare carefully. Ansoff gave a definition for product marketing strategy as a joint statement of a product line and related set of missions which the products are designed to fulfill. According to Gong (2015), there four growth alternatives, Market penetration In this strategy, the organization tries to develop them using its existing products and services in the existing market. This can be achieved by selling ore products to the customers or by finding new customs. For PPS.tv, it not possible to provide new products to the customers as their goal is to provide free music and videos to the customers. However, to gain new customers they can do few things. They will have to find out the flaws in other companies who are offering same service. Like, if the downloading speed of Bit torrent is 500kb/hour on average, they can upgrade their system which will provide more than that to the customers (Lai and To 2012). Besides, better connectivity will allow them to post new music and videos before Bit torrent or other competitions. This will attract new customers. Market development In market development, a company tries to expand into new markets using its existing offering. For example, PPH.tv figured out that China has biggest market of online users in the world. This why they did not waste any time and decided to enter in China market with their existing service of online advertisements and all (Huang 2012). Product development In product development strategy a company tries to invent new products and service in order to and more growth and new customers. Extending the product range is a good idea to develop the product. For PPS.tv, it is quite tough to extend their product. They provide free downloading options to the customers. This business does not have much score of extending. What they can do is extend their market reach or extend the availability of their downloading site. Like, if the customers of iPhones cannot access their sites, PPS.tv can extend their reach by joining hands with Apple. Diversification In diversification a company tries to grow its market share by introducing new offerings to the market. It is known as the most risky market strategy as both product and market development is required. For PPS.tv, they can apply different offers to attract the customers towards it. This sit will have a common member and VIP members options. VIP members will have the option to download latest music and videos before the common members can do. VIP membership will be a paid membership. So PPS.tv can offer discounts on VIP membership so that more customers get attracted to the site. This will make their product popular and this will help to improve their market growth. References Allio, R.J. and Fahey, L., 2012. Joan Magretta: what executives can learn from revisiting Michael Porter.Strategy Leadership,40(2), pp.5-10. Baliamoune-Lutz, M. and Garello, P., 2014. Tax structure and entrepreneurship.Small Business Economics,42(1), pp.165-190. Balland, P.A., De Vaan, M. and Boschma, R., 2013. The dynamics of interfirm networks along the industry life cycle: The case of the global video game industry, 19872007.Journal of Economic Geography,13(5), pp.741-765. Brown, S., 2014. Internet Speed 22 Thio Joe.Science. Darroch, J., 2014. Ansoffs Growth MatrixIn Detail. InWhy Marketing to Women Doesnt Work(pp. 131-147). Palgrave Macmillan UK. Dhillon, B., 2013.Life cycle costing: techniques, models and applications. Routledge. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Gong, T., 2015. 4 Bridge or Barrier.Media and Communication in the Chinese Diaspora: Rethinking Transnationalism, p.69. Han, I., Chao, M.C.H. and Chuang, C.M., 2012. Internal Resources, External Resources and Environment, and Firm Performance: A Study on Taiwanese Small and Medium Sized Firms. 32(2), pp.135-169. Hasan, M.R., 2013.Apple Inc.-An Analysis: PESTEL analysis, Porters 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc. GRIN Verlag. Ho, J.K.K., 2014. Formulation of a Systemic PEST Analysis for Strategic Analysis.European academic research,2(5), pp.6478-6492. Hu, K., 2014. Competition and collaboration: Chinese video websites, subtitle groups, state regulation and market.International Journal of Cultural Studies,17(5), pp.437-451. Huang, J., 2012. Business Models for Mobile Media Services: A case study in China mainland market. Hussain, S., Khattak, J., Rizwan, A. and Latif, M.A., 2013. ANSOFF Matrix, Environment, and Growth-An Interactive Triangle.Management and Administrative Sciences Lai, L.S. and To, W.M., 2012. The emergence of China in the Internet market.IT professional, (1), pp.6-9. Lee, H., Kim, M.S. and Park, Y., 2012. An analytic network process approach to operationalization of five forces model.Applied Mathematical Modelling,36(4), pp.1783-1795. Liu, J. and Tao, H., 2012. Chinese under globalization. Singapore: World Scientific. Miyoshi, T., Shinozaki, Y. and Fourmaux, O., 2012, September. A p2p traffic localization method with additional delay insertion. InIntelligent Networking and Collaborative Systems (INCoS), 2012 4th International Conference on(pp. 148-154). IEEE. Ng, Y.Y., Zhou, H., Ji, Z., Luo, H. and Dong, Y., 2014, July. Which Android App Store Can be Trusted in China?. InComputer Software and Applications Conference (COMPSAC), 2014 IEEE 38th Annual(pp. 509-518). IEEE. Olander, S., 2012. Life cycle assessment in the built environment. Construction Management and Economics,30(7), pp.594-596. Pps.tv, (2016). [online] Available at: https://www.pps.tv/ [Accessed 13 Jan. 2016]. Rojas, M.A. and Kathuria, A., 2014. Competitive Brokerage, Information Technology and Internal Resources. Saunders, L., 2012. The entrepreneur's guide to market research. Choice Reviews Online, 49(11), pp.49-6377-49-6377. Schawel, C. and Billing, F., 2012. Ansoff-Matrix. InTop 100 Management Tools(pp. 22-24). Gabler Verlag. Sun, Y., Guo, Y., Li, Z., Lin, J., Xie, G. and Zhang, X., 2013. The case for P2P mobile video system over wireless broadband networks: A practical study of challenges for a mobile video provider.Network, IEEE,27(2), pp.22-27. Tobescu, C. and Seuring, S., 2015. Internal Enablers for the Implementation of Sustainable Supply Chain Risk Management Systems. InLogistics Management(pp. 17-26). Springer International Publishing. Towson, J. and Woetzel, J., 2014. All you need to know about business in China.Centro Asia Pacifico, April. Tsai, M. and Lin, Y., 2015, August. How the usage of mobile multimedia internet devices changes internet TV consumer behaviors in Taiwan: Using PPS. tv (PPStream) as an example. InManagement of Engineering and Technology (PICMET), 2015 Portland International Conference on(pp. 1467-1476). IEEE. Wang, C.H., Chen, K.Y. and Chen, S.C., 2012. Total quality management, market orientation and hotel performance: The moderating effects of external environmental factors.International Journal of Hospitality Management,31(1), pp.119-129. Wang, C.Y., Chang, H.C., Chou, S.C.T. and Chen, F.F., 2013. Acceptance and Willingness to Pay for Mobile TV Apps. InPACIS(p. 260). Xiao, T., Zhang, L. and Ma, S., 2012. System simulation and scientific computing. Heidelberg: Springer. Yang, G., 2013.The power of the Internet in China: Citizen activism online. Columbia University Press. Yang, G., 2013.The power of the Internet in China: Citizen activism online. Columbia University Press. Yang, J.Y., Li, J. and Delios, A., 2015. Will a Second Mouse Get the Cheese? Learning from Early Entrants Failures in a Foreign Market.Organization Science. Yaprak, A., 2012. Market entry barriers in China: A commentary essay.Journal of Business Research,65(8), pp.1216-1218. Yksel, I., 2012. Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), p.p52. Zhao, E.J. and Keane, M., 2013. Between formal and informal: the shakeout in Chinas online video industry.Media, Culture Society,35(6), pp.724-741.